Leading for Longevity — Regenerative Businesses Think Seven Generations Ahead
- Sally McCutchion
- Oct 6
- 4 min read

In this fourth and final post of What the Future of Leadership Looks Like, I want to examine leadership through the lens of longevity — not merely short-term gains or immediate success, but how we steward organisations, people and the planet for many years, even generations, ahead. For regenerative business, the principle of long-term vision is not optional, but essential.
Regenerative Business in a Fast-Paced World
We live in a world that prizes speed. Quarterly earnings, instant metrics, rapid growth. Innovation cycles shorter than ever. While there’s value in agility, there’s also a heavy cost. Fatigue. Short-term thinking. Environmental depletion. Loss of institutional memory.
In contrast, regenerative business demands patience, endurance, and a mindset oriented toward legacy. It asks: what we build today, will it still serve well in ten, twenty, or even a hundred years? Or what about seven generations ahead? Drawing on Indigenous wisdom, systems thinking, and research into sustainable leadership, long-term vision is the differentiator for leadership that lasts — and regenerates.
The Wisdom of Indigenous Perspectives on Long-Term Thinking in a Regenerative Business
One of the clearest frameworks for thinking long is the Seventh Generation Principle, rooted in the Haudenosaunee (Iroquois) tradition. It holds that decisions today should consider their impact on children seven generations ahead (ictinc.ca+2The Indigenous Foundation+2).
A few key lessons from this tradition:
Foster accountability not merely amongst our peers, but to future people, future systems.
Shift the temporal horizon: we are no longer just stewards of what is, but guardians of what will be.
Integrates environmental, cultural, social, and economic sustainability. Don't treat these as separate silos.
For regenerative business, this isn’t romantic nostalgia. It’s a practical guidepost. When organisations embed this kind of perspective, their planning, resource allocation, innovation, and culture adjust accordingly.
Why Longevity Matters for Leadership in a Regenerative Business
Beyond Quick Wins: Building Resilience and Sustainability
Short-term wins are seductive: boosts to revenue, recognition, fast growth. But research shows that leadership practices oriented toward sustainability — that is, considering longer time frames, integrating environmental and social outcomes — correlate with better long-term performance.
For example, in How Sustainable Leadership Can Leverage Long-Term Responsibility, Rosário et al. (2025) observe that sustainable leadership emphasises ethical governance, stakeholder engagement, and long horizon decision-making (MDPI).
Sustainable leadership is positively linked to brand reputation, reduced turnover, greater community support — all of which pay off over time. The review Sustainability Leadership: An Integrative Review and Prospects finds that leaders who envision long-term social value tend to create business models more capable of withstanding shocks (Wiley Online Library).
Longevity as an Antidote to Stress and Shortsightedness
When leaders work only for short-term gains, stress increases: pressure to hit immediate targets, ignoring warning signs because they affect future risks, burnout, over-extension. Longevity counters this by allowing space to breathe, to think, to lay foundations.
Moreover, organisations with long-horizon leadership often build in buffers: for example, investing in employee wellbeing, in sustainable supply chains, in environmental stewardship. These are not always instantly profitable, but they reduce risk, build trust, and help ensure that what is started doesn’t erode.

Leadership Through the Lens of Longevity
What does it look like to lead with this long-view in mind? Here are some key shifts and practices:
Expanding Perspectives to Future Generations
Integrate intergenerational thinking into strategy: ask, “What will this decision look like to our grandchildren’s grandchildren?”
Use scenario planning over decades rather than just years. Map environmental, social, and regulatory changes ahead.
Creating Policies and Cultures That Endure
Embed sustainability into core policies — e.g. procurement, energy usage, waste, talent development. Don’t treat these as “nice to have,” but essential long-term levers.
Cultivate a culture where stewardship — of people, of resources, of communities — is respected and rewarded.
Ensure institutional memory: document learnings, failures, and adaptations so that future leaders can build on what came before rather than repeating mistakes.
Practical Applications in a Regenerative Business
Here are some concrete steps leaders can take to move toward longevity in practice:
Decisions rooted in sustainability
Include environmental, social, ethical impact in every major decision. For instance, when choosing suppliers, look at their environmental track record and how they treat their employees, not just cost and delivery speed.
Slowing down to see the bigger picture
It might feel counterintuitive, but sometimes the most effective leader is the one who pauses. Deliberative meetings, strategic retreats, “what-if” horizon scanning sessions. These slower rhythms allow for insight, coherence, alignment with purpose.
Encouraging patient growth over rapid exploitation
Avoid over-leveraging, avoid exploiting short-term arbitrage. Invest in capabilities, in people, in systems that don’t pay off immediately but accumulate value over time. For example: training programmes, mentorships, long-term R&D, or community engagement.
Embedding intergenerational voices and values
Bring young people, future-facing stakeholders, communities into conversation. Their perspectives often reveal risks or opportunities that would otherwise be invisible. Honor Indigenous wisdom, traditional ecological knowledge, or other cultural perspectives that are future-centred.
Applying Longevity
I support embedding policies that are future-oriented: sustainable sourcing, inclusive hiring, and wellbeing-first cultures. You can see more about my approach on my Working Together page. What clients tell me is that this approach feels different, even unsettling — but the difference becomes meaningful. See what previous customers have said on my Testimonials page.
Regenerative Business and Leadership for Longevity
The future of leadership in a regenerative business demands more than fast wins or the next promotion. It asks for leaders who think in lifetimes, not just quarters. For those who take responsibility not only for what is, but for what will be. When leadership is grounded in a vision that spans generations, decisions change, cultures shift, and systems evolve. We become stewards rather than exploiters.
If you’re ready to lead in ways that honour the future, that build businesses to endure, regenerate and serve beyond your own lifetime, I’m here to walk alongside you. You can explore how we can partner on my Working Together page, see what those I’ve helped have experienced on my Testimonials page, and whenever you’re ready, please reach out here.







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