Balance Over Burnout — Regenerative Businesses Work Differently
- Sally McCutchion
- 7 days ago
- 4 min read

“Busy” has become the badge of honour in many professional circles. How often do we respond to “How are you?” with a weary “Busy, but good”? Somewhere along the way, the idea that constant activity equates to value took root — and it’s harming our people, our creativity, and our long-term success.
In regenerative business, we challenge the glorification of busy and reimagine work around principles of balance, rest, and spaciousness. Because it’s in those spaces — the pauses, the reflections, the slower moments — where true regeneration happens.
Regenerative Business Challenges The Glorification Of “Busy”
The modern workplace is still deeply entrenched in hustle culture. Yet evidence continues to mount against its effectiveness. According to the World Health Organization, burnout is now recognised as an occupational phenomenon, not simply a personal issue. It stems from chronic workplace stress that has not been successfully managed.
Gallup's State of the Global Workplace 2023 report revealed that 44% of employees worldwide experience daily stress — a number that has remained stubbornly high since the pandemic. For leaders who want to build businesses that thrive over the long term, that’s a flashing red warning light.
In regenerative business, we understand that wellbeing and output are not opposing forces — they are deeply interconnected. A burnt-out workforce cannot deliver its best. Spaciousness isn’t a luxury; it’s a strategic asset.
Signs Your Business Is Ready For A More Balanced Approach
There are both global and personal indicators that signal it’s time to create more space in how we work.
Globally, we’re seeing a values shift. A 2022 Deloitte report found that 46% of Gen Z and 45% of millennials say they feel burned out due to work demands — and many are actively seeking employers who prioritise mental health and flexibility.
Personally, I often speak with clients who sense something isn’t quite right. Maybe it’s rising absenteeism, diminishing creativity, or just a gut feeling that the team is running on fumes. These are signs of readiness — opportunities to move towards a regenerative business model.
Regenerative Business Steps: Creating Balance In The Day-To-Day
So how do we actually start to create space — not just conceptually, but practically?
Here are several steps I guide my clients through when working together:
1. Audit the Culture of Hard Work
Begin by asking: Where is effort being overvalued and rest undervalued? You might notice:
Constant after-hours emails
Lack of boundaries around holidays
Busywork being mistaken for productivity
Auditing these behaviours is the first step to naming and shifting them.
2. Identify Slow Zones in Your Business
Not every function or moment needs to move at the same pace. Identify areas where slowness can be an asset — such as strategic thinking, innovation, or team reflection.
Slower zones can act like the "forest floor" of your organisation — fertile ground for fresh growth.
3. Make Space for Team Reconnection
Connection is regenerative. Carve out space for team check-ins, shared lunches, or creative collaborations. These moments build trust and coherence — and help to rebalance the culture away from isolation and hyper-productivity.
You can read how this kind of intentional culture work has supported my previous customers here.
4. Introduce Alternative Work Patterns
The 4-day work week is no longer a fringe idea. Trials across the UK have shown significant success. A 2023 follow-up study by Autonomy and the University of Cambridge revealed:
71% of employees reported reduced burnout
39% were less stressed
Companies maintained productivity — with some even seeing improvements
Whether it’s compressed hours, job sharing, or asynchronous schedules, flexible models allow your team to perform sustainably — and live well.
5. Leverage Technology to Create Space
Technology, when used mindfully, can support balance. AI tools and automation can handle repetitive tasks, freeing up time for more meaningful work.
But the goal isn’t just efficiency. It’s intentional spaciousness — using tech to create breathing room, not just more output. This is where regenerative business diverges from conventional productivity hacks.
6. Make the Case for Strategic Rest
Rest isn’t passive. It’s where insight, recovery and integration happen.
Leaders who take breaks model permission for their teams to do the same. Whether that’s sabbaticals, deep work days, or simply uninterrupted lunch breaks — these micro-shifts in rhythm create space for regeneration.
Research published in the Harvard Business Review confirms that downtime increases innovation, emotional intelligence, and long-term decision-making capacity — all vital traits for modern leadership.
Spaciousness In Regenerative Business Is A Strength
It takes courage to slow down in a culture obsessed with speed. But in regenerative business, spaciousness is a form of strength. It shows a leader who is willing to prioritise sustainability over short-termism, connection over control, and human vitality over hustle.
Balance isn’t just better for people — it’s better for performance, too.
If you’re curious about how to shift your workplace into a more spacious, regenerative rhythm, I’d love to support you. Let’s have a conversation.
Next in the series: Rest, Reflection and Relational Space: Your Guide To Working Differently
Creating balance isn’t about working less — it’s about working differently. And regenerative business offers us a powerful blueprint for just that.
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